A 12-week group program with Sarah Raanan
Pin down why people should pick you. Build the offer that proves it. Set up the Claude systems that run it.
Live weekly with Sarah · 10 spots max · the tools are yours to keep
Start date
November 3, 2026
Twelve weeks, one live call a week.
Time
Tuesdays, 8pm Israel / 6pm UK
Roughly 60–90 minutes, live and recorded.
Location
Online, on Skool
Calls run live in the Skool group and every one is recorded.
Group size
10 spots max
Small on purpose. Sarah notices when people go quiet.
From a client of Sarah's
“She's the answer to the questions you didn't know you had.”
“As a new business owner, I was terrified of the big thing called Marketing. I knew how to talk to people one-on-one, and I knew that the work I was doing had value to my customers, but I had no familiarity with how to translate that knowledge into any kind of interesting content. Working with Sarah immediately put my mind at ease! I cannot recommend her highly enough. She is the answer to all the business-building questions you didn't even know you had.”
Professor Mindy Levine
Founder of Wonderlab Israel
Tell me something
If that question made you feel a little uncomfortable, stay with me and keep on reading.
Most people can't answer that.
And they've spent a fortune trying to get more people to buy from them without figuring out why anyone should.
How many courses, memberships, workshops, and digital products have promised you this is the one that will change everything?
And how many times have you handed over your credit card thinking “ok, THIS time will be different”?
I know. Because I've done it too. Many, MANY times. I have bookmarks from courses I bought or coaching memberships I joined and abandoned when I realised I was more lost and frustrated than when I started.
Most of those courses either skipped the crucial foundational work or buried you in so much of it you'd never finish. And if you DID get through it, nobody looked at it. No feedback loop. Just tick the box and keep going.
The problem with 2026
And now here we are in 2026 with thousands of AI coaches vying for your attention, all selling you the next big thing that will “change everything.”
You know what it changes? Nothing. Because if you don't know what you're doing or why you're doing it, AI just helps you do the wrong things faster.
When you DO know? It saves you hours. It runs your systems. It makes you money while you focus on the work you're good at.
I've used ChatGPT, Gemini, Perplexity, and a few others I've forgotten the names of. Claude is the one. It's the one I use every day, the one my clients are using to build systems and strategies that are freeing up their time and changing how their businesses run.
But it's almost too powerful to just “have a go” with. You need to know how to use it, when to use it, and what to feed it. Most people are using about 5% of what it can do because nobody showed them the other 95%.
That's where I come in.
Starts November 3, 2026 · 10 spots
Join the first cohortThink of it like this (I'm a little bit obsessed with true crime, so let's use detective speak): Claude is your forensics lab, and you're the lead detective in the investigation. Claude is there to do the grunt work: the market research, the competitor analysis, the onboarding processes, the follow-ups, the content planning, the editing, and the admin that's eating up hours of your day.
But it can only work with what you give it. In order for Claude to do a proper job, it needs to know your business inside out. And that means answering the questions that keep getting skipped over. They're not complicated, but they do take time.
Here's what I mean…
How well do you understand your competitors? How much research have you done on your offer and the demand for it? Do you know what your ideal client is thinking, feeling, needing? What they're hearing from everyone else? Or did you just… build it and hope?
Most people skip all of that work and probably couldn't tell you why someone would pick them over the next person. It's something you really have to work at.
It's a unique blend of your experience, your approach, your story, your strengths, the way you do the things you do, your sense of humor, what you stand for, what you stand against, what you value, where you've been, and where you're heading.
That's your unique fingerprint, that's what makes people click ‘buy’ and most people have never stopped to figure out what their fingerprint is.
Oh and once you do figure it out? Then you have to be willing to own it. Not everyone will like what they see, and that's exactly the point.
You must have realised by now that you can't make everyone happy. You're not Nutella. (And you don't want to be.)
You want to
be Marmite.
Attract the right people for you and repel the others. Because if you're trying to appeal to everyone, you're just some very boring generic supermarket's own vanilla ice cream.
Starts November 3, 2026 · 10 spots
Join the first cohortSo!
We build your foundations first: who are you, what do you stand for, who's your ideal client, what makes you stand out.
Then we build your offer around what we've figured out and test it on real people, come back and refine it a bit more.
Then we build the systems and automations that keep your business running without you doing everything manually. In that order.
At the end of 12 weeks you know why you're doing what you're doing, who you're doing it for, and how you're going to put it out there. Your offer reflects what makes you different. You have systems that run without you doing everything manually. And you can repeat your message so clearly that the people who follow you could repeat it back to you.
And when the 12 weeks are done, you're not cut off. You keep lifetime access to the Skool community, the materials, the updates, and everyone you've been working with. I'll keep adding new content and running live calls, so you stay up to date as things change.
And you won't be doing it alone…
I built this as a group thing on purpose.
There's an energy that comes from doing this alongside other people. A nice, gentle kick up the backside when you see your fellow cohort members getting things done and you haven't started yet. Connections with people you'd genuinely want to refer work to. And watching someone else have their light bulb moment while you're sitting there thinking “oh wait, that applies to me too.”
If you've read this far and you're thinking “this sounds good but I've thought that before”: I hear you. I really do.
I am so very tired and jaded and disillusioned with the thousands of courses and digital products and memberships that promise the earth and deliver maybe a little clump of mud. Not here. No, ma'am.
I can't promise you overnight success.
If someone tells you they can, run for the hills.
What I can promise is that you'll leave with foundations you've pressure-tested, an offer refined against them, ideal client profiles you built yourself, and working Claude systems you own and can keep running. And you'll know how to build the next thing yourself.
What happens over our 12 weeks together?
Weeks 1–3
Outward-facing research. Customer research, competitor analysis, market research. Understanding what's out there, what people need, and what they're hearing from everyone else. You'll do it through a Claude skill I've built that asks you the right questions and finds the patterns as you go.
Weeks 4–6
Inward-facing work. Your strengths, your differentiators, your fingerprint. We take what you found in the research and figure out where you fit in (or rather, stand out). Then we build your offer around it and test it on real people.
Weeks 7–9
You learn how to talk about your offer without a script and without wanting to die. Real conversations, real practice, real feedback from the group. (The role play thing where everyone pretends to be a potential client? We don't do that. It's awkward.)
Weeks 10–12
We package everything you've built into something you can use. Your offer on a page, your Claude systems handling content, onboarding, follow-ups, and admin. If you have a team member or assistant, this is the phase where they can really get involved and learn the systems alongside you so they can keep things running. By the end of this, you're ready to go.
Starts November 3, 2026 · 10 spots
Join the first cohortOne call a week · 10 spots · lifetime access
Join the first cohort
Why me?
Before I started using Claude properly, my business lived all over the place: ideas in my Notes app, course content in Notion, content pillars on Trello, voice notes sent to myself on WhatsApp, saved posts on Instagram, PDFs from courses I'd taken stuffed away in my Google Drive. A physical calendar that didn't match my online one, so I was double- and triple-booking myself.
Processing client calls meant waiting for the recording, getting it transcribed, reading through the whole transcript, pulling out what I needed to do and what the client needed to do. The whole thing was clunky. Now that process takes about 90 seconds.
I did the same thing with content planning, client onboarding, follow-ups, scheduling, and admin. Anything I was doing manually and repeatedly, I built a system for. And I did it gradually, one process at a time, until the manual version of my business was practically gone.
My revenue has tripled since I started using Claude. But that's not the part I want to talk about.
I want to talk about the fact that my kitchen is tidy.
I see the bottom of my laundry basket.
I do my weekly shop properly (like, I calmly check my pantry and buy only the things I am missing).
The other week I had three one-hour phone calls with friends I'd been meaning to catch up with for months.
The money is great. But having the TIME for the people, the dinner, the concert, the holiday, the laundry, the big things AND the small things…that's what we're planting the seeds for.
That's what I build for my clients too. Systems and automations that take work off their plate, gradually and methodically, so they can get back to the thing they're good at. The answer to “can we build that?” is almost always “yep, we can do that.”
Six years of clients, in their words
Sarah blew my mind with her insightful business sense.
“From the minute we started coaching, I was clear on the big picture plan, and I could check things off as we went along. Sarah blew my mind with her insightful business sense and knowledge. I now have short, medium, and long term goals, and a roadmap of how to get there.”
Alana Stern
ADHD Coach
My mindset around my business completely changed.
“My mindset around my business completely changed. I feel more confident about who I am, my clients' needs, and my offer. She tailor-made a program to my needs, and also let me know where I needed to improve and how to do it. I now have the tools I need to run a successful business.”
Estelle Waise
Sleep Coach
I felt heard and supported every step of the way.
“Building my business felt so overwhelming. There was a lot that I wanted to put in place to create my unique brand and messaging. Sarah has made the process so easy for me. I felt heard and supported every step of the way.”
Justine Friedman
Registered Clinical Dietician and Mindset Mentor
Our online presence has exploded.
“Sarah is a lifesaver! As a practitioner, I've struggled with translating complex medical concepts into clear, engaging content. Sarah has a knack for listening, capturing my voice, and crafting powerful messages. It's been a smooth, collaborative process, and the results speak for themselves – our online presence has exploded! She's relentless (in the best way!) at getting the message out there, and I can't recommend her enough.”
Leslie Chadwell
Founder, Essential Elements · Chinese Medicine Practitioner & Medical Massage Therapist
Six years of clients · 10 spots in the first cohort
Join the first cohortFrom a client of Sarah's
“She's not afraid to tell you the truth, in the nicest way possible.”
“Finding a good social media partner is like finding a good friend. Sarah is not only super creative and visually strategic, but she also has a keen business sense. She's not afraid to tell you the truth (but she does it in the nicest way possible!) She's incredibly versatile, and I trust her implicitly. Plus, she's so much fun to work with!”
Pam Langord
Founder, Simply Magic Marketing
What's the cost?
This one will. Choose how you pay:
Best value · saves $491
$2,497
one payment, done
Join the cohort$449/month
saves $294
Join the cohort$249/month
the gentlest option
Join the cohortThe price you see is the price you pay. Nothing is added at checkout.
All prices are in US dollars (USD).
First session is November 3, 2026 · the group is capped at 10 people, and I notice when people disappear.
If you've scrolled back up to re-read the price, that's normal. I did the same thing before every course I ever joined. The difference is this one has a feedback loop, a community that doesn't disappear, and someone who checks in when you go quiet.
Before you decide
Every call is recorded. Watch it back and bring your questions to the next one, or to our Skool community.
No. I teach you everything on the calls, and the tools do the heavy lifting. You just need to show up and be willing to try and keep going.
You don't have to burn it all down. But the systems we build in this program run on Claude, and there are good reasons for that. I'll show you why on the calls. If you're “in too deep” with ChatGPT and don't know how to jump across, that's one of the easier problems to solve.
Yes, you'll need Claude Pro ($20/month) to use the tools between sessions.
OMG so much more! It connects to your Gmail (search, summarise, draft replies), your Google Calendar (time blocking, scheduling), and your browser. You can build reusable workflows called skills, set up tasks that run on autopilot, and create interactive tools right inside the chat. Most people are using about 5% of what it can do. I'll show you.
Great! I'm expecting most people will. We pressure-test it against your fingerprint and sharpen whatever needs sharpening. You'll probably keep your offer and leave with a much better and clearer version of it.
I keep the group small (10 max) and I notice when people disappear. If you go quiet, I'll check in. I've also built this so you're not drowning in content between sessions. But I'll be honest: I can give you the tools, the structure, and the support, but the commitment has to come from you.
Yes. If you run a practice, an agency, or any business where someone else handles the day-to-day, bring them. They can join the full cohort alongside you, get access to the Skool community and materials afterward, or both. The foundational work (Weeks 1–6) needs to come from you because nobody else can figure out your fingerprint. But from Week 7 onwards, and ESPECIALLY during the systems build (Weeks 10–12), having your team member there means they learn how everything works and can keep it running without you doing it all yourself.
You'll get a welcome email with how to set up Claude Pro, what to bring to Week 1, and where to find the group on Skool. Our first session is November 3, and you'll have my contact details within 24 hours. Bringing a team member or assistant? Mention it when you sign up and I'll get them set up too.
10 spots · starts November 3, 2026
Join the first cohortWant to ask me anything first? Book a free chat and I'll answer your questions and tell you honestly if it's for you.
Checkout opens very soon. Until then, book a free chat and Sarah will get you set up directly.